Lima, Aug. 22 (ANDINA).
Authorities in Tumbes are stepping up efforts to promote this coastal region as a wonderfully diverse tourism destination in northern Peru.
Emilio Espinoza, head of the regional office for trade and tourism, said that the aim is to more than double tourist arrivals from 85,227 in 2010 to 200,000 next year.
Espinoza predicted that Tumbes, which is to hold its Tourism Week from September 30 to October 9, will attract around 100,000 visitors in 2011.
"The intense promotional campaign ahead of the Tumbes Tourism Week will position the department as a mega diverse destination and will help double visitor arrivals to about 200,000 by 2012," Espinoza told Andina.
The Tumbes Tourism Week will feature a number of cultural, artistic, and culinary activities, drawing visitors from surrounding regions such as Lambayeque, La Libertad, Piura and Cajamarca.
"This event [Tumbes Tourism Week] is an important component to relaunch Tumbes to the national market and abroad," Espinoza noted.