Lima, Jul. 14 (ANDINA). Gerber Group has selected Pisco Portón as its pisco of choice to be featured on the back-bars and cocktail menus at the group's bars worldwide.
Founded by preeminent tastemakers Rande and Scott Gerber who have an established reputation for creating cool, chic and classic bars with modern glamour, the Gerber Group encompasses 27 iconic nightlife institutions worldwide under such brands as The Whiskey, Whiskey Blue, Midnight Rose, The Penthouse and Stone Rose.
“Adding Pisco Portón to our bars will lend a new layer of adventure and discovery to our cocktail menus. It’s a rare and very exciting moment for us to introduce our clientele to a spirit of both unique history and inimitable quality that most have never tried before, said Jeff Isaacson, Managing Partner of Gerber Group.
Pisco Portón is a new, ultra premium white spirit that is versatile in cocktails while also offering complexity with a delicate finish when savored on its own.
Born from grapes that grow in the shadows of the Andes Mountains, this pisco is artisanally crafted at Peru’s Hacienda La Caravedo distillery, the oldest working distillery in the Americas (est. 1684).
Unlike most other piscos, this one is distilled using the Mosto Verde method, which prevents the grapes from fermenting completely, resulting in an extremely smooth, velvety and full-bodied flavor.
A blend of three grapes (Quebranta, Albilla and Torontel), each chosen for their unique character, Pisco Portón takes approximately fifteen pounds of grapes to produce each bottle.
Portón’s Master Distiller Johnny Schuler is one of the foremost experts on pisco in the world and, for decades, has been building the pisco category as Peru’s unofficial ambassador.
For his countless efforts as a pisco ambassador, Schuler was awarded the Medal of Honor by Peru’s Congress in 2007, and for several years has hosted his own television show, Por Las Rutas del Pisco, which celebrates the making and enjoyment of the spirit. Pisco Portón is a culmination of Schuler’s knowledge, expertise and passion.
“Pisco Portón is one of the finest examples of a mosto verde pisco coming out of Peru today, and I’m so proud that the Gerber Group will now be showcasing it in their extraordinary bars. It’s a beautiful, aromatic and complex spirit that I think will pleasantly surprise people upon first sip and each one thereafter, Schuler said.
Pisco Portón launched in the U.S. in April 2011 and will be available in 27 markets by the end of the year. In May, the spirit earned numerous gold medals at the prestigious Concurso Internacional de Vinos and Espirituoso (CINVE) wine and spirits competition held in Miami and the Concours Mondial de Bruxelles competition 2011.