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Peru Travel News: New tourism campaign targets southern Peru

 
Lima. Feb. 18 (ANDINA). Peru has launched a new tourism campaign encouraging holidaymakers to visit the southern cities of Arequipa. Cusco. Puno and Madre de Dios by availing special discounts on flights. accommodation and other services.

According to the country's Export and Tourism Promotion Board (Promperu). the Sur Pone campaign will run until March 31 with the aim of attracting 20.000 travelers to these southern cities.

Promperu official Rocio Merino said the initiative offers discounts with airlines. hotels. restaurants and ground transportation services and noted that tourism revenues are expected to reach 16 million soles (US$5.7 million).

This is the fourth campaign launched by Promperu to further strengthen our tourism industry. which creates jobs and economic opportunities for thousands of Peruvians.

Sur Pone and the previous Cusco Pone. Selva Pone and Norte Pone campaigns seek to encourage 110.000 people to travel around the country. generating a projected tourism revenue of 80 million soles.

Source: Andina

 
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