Lima. Aug. 12 (ANDINA). Next year. Peru’s Export and Tourism Promotion Board (Promperu) will launch a marketing and tourism promotion program of ‘Moche Route’. involving Lambayeque and La Libertad regions. in order to turn it into the second historic and archaeological tourist destination after Cusco.
Announcement was made by Foreign Trade and Tourism Minister Martin Perez Monteverde. who announced a four million soles (some US$ 1’428.571) investment into the program.
‘Next year. a marketing and tourism promotion program will be implemented through Promperu with an investment of four million soles. It aims to turn Moche Route into the second historic and archaeological tourist destination of the country.’
After meeting with Lambayeque’s assistant governor Luis Becerra Arribasplata. the minister said one billion soles will be invested in the area within the next two years.
The meeting. held at the Gran Hotel of Chiclayo. was attended by Vice Minister of Tourism Mara Seminario Maron. regional manager of Economic Development of Lambayeque Rosa Melendez Malatesta. and regional director of Tourism Salvador Hoyos.
The Moche Route includes archaeological wonders like the tomb of the Lord of Sipan and the pyramids of Tucume. in Lambayeque; and the Huacas del Sol y la Luna as well as Chan Chan. in La Libertad.