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News: Peru prepares pisco promotional campaign in Asia

Lima. Jul. 12 (ANDINA). In a bid to boost pisco exports. Peru will launch a promotional campaign for increasing consumption of its national drink in the Asian continent.

‘Pisco has enormous potential in the Asian market but we still have a lot to do. Commercial offices in the region are making progress and we must design an aggressive campaign." said the director of the Commercial Office of Peru in Taipei. Gycs Gordon.

Gordon told Andina that officials of the Ministries of Foreign Affairs. Trade and Tourism. as well as the Export and Tourism Promotion Board will meet this week with a group of commercial counselors to discuss key aspects of the campaign.

‘This meeting will define the priority sectors and priority activities that directors must do in their markets and. on that basis. we will seek consensus and commitment.’ the official said. 

Gordon pointed out that one of the suggestions by Peruvian commercial directors in Asia is to launch an intensive campaign to promote pisco through the country’s most popular cocktail. the classic pisco sour.

Source: Andina
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