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News: Aerolineas Argentinas likely to launch Buenos Aires-Cusco flights in 2011

Lima. Jun. 24 (ANDINA). Argentine airline Aerolineas Argentinas announced Wednesday that during the first half of 2011 it would begin flying from Buenos Aires to Cusco. with a stopover in an Argentine province that has yet to be determined.

The state-run airline. the largest domestic and international airline in Argentina. expressed its interest in covering this route at Expo Perú in December 2009.

'The project is still under study as we want to find the best place for a stopover in this new route. since it must meet the demand in order to ensure profitability.' said the general manager of Aerolineas Argentinas in Peru. Cecilia Poggi.

'We are beginning a new phase that represents a huge challenge because we need to position the company. In this regard. we believe that considering the demand in the Peruvian market. we might think about new frequencies.' she said.

Aerolineas Argentinas presented Thursday its new corporative image. elaborated by FutureBrand. with the aim of positioning the company as a flagship airline.

New Identity

Aerolineas Argentinas. one of the most important Argentine companies. renews its brand image and presents its new Business Plan for the period 2010-2014. facing one of the major challenges of its history: to reposition the airline as an emblem to all Argentineans.

To address this change. the airline appointed FutureBrand. a global branding consultancy who participated in a bidding process and emerged the winner. FutureBrand is recognized for being responsible for renewing the corporate identity of high-profile airlines such as British Airways. Air Canada. South African Airways. LAN and Avianca.

FutureBrand's first challenge was to develop the brand strategy. which in turn led to the brand re-positioning. to include all touch-points of the flight experience. The discovery of this stage was key to continuing with the next steps: creation and development of the visual identity and tagline. specific applications such as implementation of retail concepts. uniforms design supervision. brand application on all passenger items. and corporate and launch communications. among others.

The new brand image preserves some of the historical elements that position the company amongst world class airlines: the condor symbol of the airline has been redrawn. styling its strokes and providing greater purity to its shape. The distinctive blue colour of the company has been replaced by a light blue. which is closer to that of the national flag. enhancing its presence in its application on the aircrafts of the new fleet. The old typography has been replaced by a more modern. lightweight and agile one. which preserves the traditional italic writing. a symbol of the progress and optimism that represents this new phase.

'Aerolineas Argentinas proudly presents its new image. having now regained confidence. regularity and timeliness and also increasing the number of frequencies as well as improving its service. That is why we propose to believe again. and once more raise the values that made us a world class airline.' said Mariano Recalde. its President. adding that implementation of the new identity system will be implemented gradually.

Source: Andina

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