Lima. Jun. 18 (ANDINA). Peruvian Trade and Tourism Minister Martin Perez said his sector is working on bringing international celebrities like Sting and Bette Middler to Machu Picchu. as part of the strategy to promote Cusco worldwide.
'Susan Sarandon's visit had a great media coverage. Actually it was way bigger than we had expected and her visit helped us increase tourism by 7%.' he said.
'Sarandon's photos in Machu Picchu were seen all around the globe.' remarked Perez.
The government decided to invite celebrities as a way to revive Cusco's tourism industry after heavy rains. flooding and mudslides hit the Andean region in January this year.
Minister Perez said that he would also like to encourage Oscar winner Sandra Bullock to visit Cusco. livinginperu.com reported.