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News: Peru to invite Sandra Bullock to boost tourism in Machu Picchu

By Candice Suarez
Panama City. Apr. 20 (ANDINA).- As part of the campaign planned to boost tourism in Peru. authorities are assessing the possibility of inviting Oscar winner Sandra Bullock to visit Machu Picchu Inca citadel. alike US actress Susan Sarandon. Peru's Foreign Trade Minister Martin Perez said Tuesday.

'We are trying to contact her agents so she can join the group of famous people we seek to attract to Machu Picchu; our campaign continues.' he said.

Perez pointed out that the visit of famous American actress Susan Sarandon for the reopening of the Inca citadel had a huge impact overseas. which demonstrates that this type of campaigns produced positive results.


According to Peru's Export and Tourism Promotion Board (PromPeru). the visit of Susan Sarandon. had a great advertising impact of several million dollars. having international media coverage in different languages.


'The idea is that every 2 months we can attract one celebrity. and we will continue along this year.' he added.


Other future possibilities are Sting. lead singer and bassist of the rock music band The Police; American film director and film producer Steven Spielberg; and also Dominican singer Juan Luis Guerra.


Source: Andina

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