The Mapi Pone campaign -to be soon launched- will enable to double the visits of Peruvian tourists to Machu Picchu, between 300 thousand and 320 thousand, on the year of the 100th anniversary of Hiram Bingham’s discovery of the Inca archeological treasure. The president of the National Chamber of Tourism (Canatur) Carlos Canales explained that for the launching of the campaign -which will be similar to Cusco Pone (Cusco Rocks) or Norte Pone (The North Rocks)- coordination meetings are being held with Peru’s Tourism and Export Promotion Board, and tourism entrepreneurs.
“We’ve asked train operators to think of an attractive price and prepare a schedule so that inbound tourism is not interfered,” said Canales.
He added that “the Mapi Pone campaign focuses on attracting national tourists. The objective is to double the number of Peruvians on the centennial year of the country’s main tourist attraction; that is, to reach between 300 thousand and 320 thousand visits.” (more…)